Author: victoriakaroleff

  • Van Gogh

    Van Gogh

  • 30 Americans

    30 Americans


  • cincinnati art museum signage

    cincinnati art museum signage

    The new director wanted the outward signage to reflect the exciting and new things that were happening in the museum. A system was designed utilizing the elements of the brand and how they were used in marketing. The Cincinnati Art Museum’s internal signage and artwork labels are all done in-house. After a brand standard for […]

  • ampersand branded materials

    ampersand branded materials

    Ampersand’s branded materials were developed for their increasing need to promote their brand and sell products at trade shows. Developed for Ampersand was a product catalogue, sell sheet, business card, and promotional postcard. All pieces needed to work to extend Ampersand’s influence in the product design industry. Illustrations were drawn for new products and new […]

  • PDMC


      Package Design Matters Conference is in its second year, put on by package design magazine. In the branding, we developed a line structure which hints at the dielines of packages. The brand, in its second year, took a bolder approach with typography to set itself apart from other similar conferences. package design matters conference […]

  • wallpockets


      Ampersand introduced metallics to their wallpocket product line. This change called for a revamp of their old wallpocket packaging and a coordinating but higher end look for the metallic packaging. Wallpockets come flat packed and shrink wrapped with an insert sheet. On the reverse side of the sheet are instructions for assembly and further […]

  • mercy health

    mercy health

    Mercy Health is a large Catholic healthcare organization in Cincinnati. Above are images of various printed pieces designed for Mercy Health. First shown is their internal newsletter for employees and volunteers. It is released monthly. Following is work done for their annual October breast cancer awareness campaign. And the last images shows how the brand […]

  • stepping into the past

    stepping into the past

      Stepping into the Past is a walking tour of the beloved neighborhood of Over the Rhine in Cincinnati, Ohio, concentrating on the German influence of the neighborhood before the turn of the century. It includes a book with a historical description of various locations around the neighborhood. To aid in wayfinding, sign markers would […]

  • otr


  • geometric mandala

    geometric mandala

    “The design starts at the center with a square and throws the viewer’s eye around the mandala until a comfortable exit appears and the eye is able to end on a square.” The screen was hand painted to bring softer edges to the sharp geometric corners. Each print is hand pulled and numbered. green variegated or […]